Tbh, the only karting channel I watch is Power Republic.
His videos have a lot of production value, zoom in on fine items, and the audio is always perfect. If only he did LO206 ones (i understand why he doesn’t)
Edit to adhere to your question: I really do think that the magic sauce would be anything that has good production value. I want to be a part of a narrative and invest myself in the subjects. I like B-Roll footage on top of everything and want to watch a series of events unfold over a day. Anyone can take a goPro and strap it on their kart, upload it and go. Those kinds of videos aren’t special. To emphasize my point, there’s a YouTuber named Peter McKinnon who does photography, I just was engrossed in a video of him reviewing the iPhone 13Pro… Filled with a bunch of “useless” footage where they don’t really talk about anything but I was sucked I for the entire 16 minutes of it. Link Now, granted, he does videography and photography for a living, so he’s a professional. You’re not going to find his quality of cinematographer in Karting videos… but why not? Ryan Norberg sitting at his desk in a lot of his videos is roughly of the same style, and I might even go as far to say that this is what makes his videos good. (Ok, ok, the content and personality is good too.)
In a world where all videos these days are highlight reels of someone’s life, that feeling of inadequacy and unobtainable achievements is actually kind of depressing. I like seeing the progressions of racers, the trials, the tribulations. No one wakes up and is just instantly good at racing, there’s a lot of hours needing to be put in to get there. I want that journey.
So yeah, I feel like if you’re going to put out a series to get viewers in to the sport, they need to see the day-to-day grind of it all. The 5:30am wake up and packing of the gear, the 7/11 Runs for RedBull or TimHortons for Coffee on the way out to the track. Being the first ones there. Setting up their paddock. Doing a track walk, signing waivers, greeting other racers as they arrive. Helping someone else unload their kart from their truck bed. The community that we have around our sport is one of our strengths and newcomers that see the hospitality that they don’t need a team to get started… Thats where the money is at.
Edit #2 Because My Brain is Racing: A lot of YouTube Karting videos is from one fixed point on a kart, and we watch the diver race around their track for 20ish laps and never really get a sense of anything other than their story. If you’re going to film karting for promotional purposes. Do it like how the Mountain Bikers do it… Set up a couple cameras on a corner entry/exit on top of the POV camera. Make me feel the speed. Feel the urgency of having someone right on your tail going at 100kmh.