Sooo yeah, every year is different.
This year we changed the ticket offer from $29.97 for 10mins (Plus helmet rental) to $79.97 for 20mins (helmet rental included).
Last years $29.97 was just not sustainable operationally, physically or financially. Getting people in and out of karts seems to take forever compared to a typical indoor or outdoor track. Basically we all worked our tails off (Including wife and kids) and sacrificed our winter to sponsor ice karting for the general public
I made a commitment to my wife and kids that we would not have to do that again. I have some ideas on how we could make a $29 package work in the future, but it’s not something we can do right now with what we have… and I’m a big proponent of running with what you have until you can’t1
Reception on the increased pricing was generally good. For every email we got pushing back, we got over 100 ticket sales. (Plus we got pushback on the $29 deal last year anyway). We didn’t just jack up the price, but also added value with a much longer track, included helmet rental and running (slightly) larger groups. I’m also planning to run lap timing (We’re trying out RaceFacer this season), but have not announced that yet as we still have lots to do before that’s setup. Also purchasing a large warming space for people including more corporate groups.
This year we got a LOT more snow to work with and quickly learned that the home made equipment we used up to this point needed some changes to cope as did our techniques. I did a little “snow whispering” where I lay on the groomer to watch and listen to it working. It started out (and probably still is) a stupid idea but actually turned out to be very useful.
Also, the snow is taking on a LOT more water than in previous years. Combined with the temps being all over the place and a water truck destroying part of the track, we’re behind schedule.
Karts are also lagging a little due to niggling issues like wrong seals being sent out, waiting for hardware to arrive and general challenges shoehorning a 460cc engine with the heavy duty wet clutch it requires on the karts.
With all the changes this year, I think Jan is going to be a relaxed schedule to get our operations and staffing lined up, run ads in Feb (if needed) with a more aggressive schedule and then use March for makeup days for the inevitable weather cancellations we’ll have in Feb.
Overall I think this might be the last year we work from this particular location at the fairgrounds. Don’t get me wrong, they have been fantastic to us, but we’re at a point where the logistics of operating there as a temporary thing just makes this fairly unworkable and expensive because of the compressed time frame we have to setup and take down, as well as having to truck water in.
To top that all off, Minnesota just became the ice gokarting capital of the world (Citation needed). A resort on a lake to the north of us purchased 5 or 6 used Margay Ignites with wets, studded them up and has started operating up there. I learned about it when their insurance agent messaged us asking how we got insurance 
I explained it took me two months to find insurance and that you probably won’t get ice karting insurance from karting insurers. It also might be extra difficult with running racing karts with exposed axles and wheels.
They are charging $19 for 10 mins, running 4 karts at a time. So a much lower price point than us. In their case they have equipment and space that they can leverage from the resort so their cost base is probably a little better than ours.
It’ll be an interesting few weeks. That’s all for now, I need to get back to work on staffing, karts and track building…