I have gotten something from the podcast discussion. And I’m only a bit into it so far.
So far I was struck by that idea that one needs to bring one’s competitors into the story and make them characters in the play…
This makes so much sense in that the stuff that we remember isn’t about one driver but the rivalries etc (eg: Prost/Senna, Hunt/Lauda).
And the idea that there is latent interest in karting…
The point for me isn’t sponsorship but rather promotion of the sport. The latent interest observation hit home as I have seen this irl via the supercharged stuff. What I have produced has been relative to my other stuff, very successful, in terms of views and subs. My channel took off.
But as I look around, we basically all do the same thing… we post our heats, or make shorts that capture some moment of driving… but that’s it.
The latent interest is piqued and they will watch, but they will move on once they have gotten familiar and it becomes repetitive. That’s antithetical to my objective which is to generate new drivers in the series.
So, my intuition told me to start commenting as an overlay to the driving, to explain what’s going on, to reveal the secrets, in a sense. Teach, inspire, give people confidence that they can jump in.
I like the idea of roping in the others and have accidentally started to do so… but I think there’s meat on that bone to go much further with it.
Use the rivalries to inform and educate about racing and try to help new folks become the type of racer we want to share the track with… show them that the fast drivers aren’t the stereotype that seems to persist in motor sports… that while racing is a singular endeavor it requires a village.
Show them how the fast guys communicate, how they respect each other, how they aren’t elitists but rather, passionate advocates, ( generally). At least in my little racing world, that’s how I choose to see it.
What’s interesting to me is that the shorts work, always, to attract many eyeballs… but the “real” content, the long form racing, almost never does. But recently, since I started trying to add some narrative to the heats, I am seeing more views on the long form content than before… and I think that’s confirmation of the latent interest. Perhaps there is a hunger for deeper understanding of what kart racing is, rather than simply zoom zoom krash stuff.
Anyways, I recognize that this thread is to promote the bookie and I am not trying to highjack your story… but perhaps this is of interest as it relates so closely to what you and Terence discussed…
Back to the podcast.
