Chatting with @BriggsRacing today in an email and figured I’d share my response. Naturally it’s somewhat geared around the 206. What are your thoughts? Better yet, share it with someone who’s not on the forums and have them chime in too.
I try to challenge my own and our own bullshit assumptions, dig deeper into our cliches. Leave ego out of it. To me, that’s how we move things forward.
In general, I find myself repeating these things to folks.
206 is clearly working. Don’t ****k it up and try to contort it to something else, just because it doesn’t seem to work for you or two of your buddies. Which brings me to #2
206 is not meant to be all things for everybody, all the time. There’s the whole other range of classes out there for folks to play with.
We can’t grow the sport by continuing to make it affordable for “everyone”. It’s not sustainable. There are economic factors and costs that our out of our control. We can’t change them, but we CAN change how we respond. You also have to wonder what kind of a budget a racer on a $150 dollar engine can afford. Which brings us to 4.
I’d like to see entry fees go UP. Many (Most?) tracks, series, clubs are under resourced. Their marketing abilities are limited and it comes back to $. This ties up with #3 where we talk about what kind or racers are we looking to attract for “owner driver” racing. We need customers who are OK with those fees. Consequently the expectations of tracks/series/clubs and their facilities will go up too.
I think the 206 is right on the money. It’s not super “cheap” but it’s also incredible VALUE.
To grow the sport we need to present that value to others that identify it, in their language. That’s one of the avenues that I intend to pursue. Either by marketing directly to that demographic, and/or by managing campaigns for the larger bodies in the sport. Doing a campaign like that that right is not really viable for most clubs/tracks/small businesses in Karting. But if a group of us get behind the one campaign or front, one that delivers a great experience for interested parties, we’re on a winner.
I want to see as many people enjoy Karting as possible, by I also want to see the sport grow. To do that we need to help match potential racers with the right “fit” for them. Sometimes rentals are the way to go until they are at a stage in their life that it’s more feasible to go racing with their own kart.