My thought is that many of these just can’t be tackled directly, because they are out of our control. Or in many cases where they are in control, that control is directed by other interestes
I think we can tackle it in two main ways that really mean that we’re more mindful and organized about how we present and or “pitch” the sport…
- This is something we can do right now, today as a community.
When we talk to people about the sport, spend more time listening and less talking about our own personal “racer” (Or business) opinions. Take the time to understand their unique situation: location, budget, skill, goals etc.
Then based on their responses, respond with what is likely to work best for THEM.
So many times in facebook groups I see someone ask for help and they get a bunch of comments from dealers saying “buy our chassis, it wins things”. Rarely to they actually help answer the question, or take the time to understand what the customer needs. The businesses that adapt to this approach of actually helping folks upfront, in my opinion will win by building trust.
- Ties in with #2 to an extent, but more automated. Build an online tool that guides interested folks through the stages of getting started in the sport, in a way that’s likely to give them the best experience possible without overwhelm.
The frontend\tech part of this is relatively easy, I already have it. The difficult part is gathering all of the underlying data that it needs to pull from and build the data modeling to give good responses.
Think of it as a survey on steroids along the lines of the silly quizes “which racing driver are you” but more complex.
“Anything is possible, just add money”
~Me