The kind of karting that appeals to the masses is the backyard type of stuff like Cowboys TV and Cars and Cameras. Which honestly I love, but a lot of “racers” turn their noses up at it.
Consider sponsorship a part time, or even full
tome job. For sure you’ll want to figure out ways to connect businesses with customers or deliver value in some way. That can be in the digital realm, IRL or both.
Playing the exposure game is a good way to build a base to expand from. That is to say, if you are well known and strategic about it you can try to bolt on other revenue streams… coaching for example.
Most sponsorship in karting is in the form of goodwill, contra deals etc. So network, be a connector and think of how you can help others, vs asking for something.
I think I could probably count the number of true professional drivers in karting with my two hands.
If you’d like some reading:
Checkout the #sponsorship tag on the forums
Read the articles on our older site: https://www.kartpulse.com/articles/index/116/sponsorship-and-marketing
Checkout episode 16 of the kartpulse podcast: https://www.spreaker.com/user/kartpulse/ep-16-what-do-you-mean-i-have-to-bring-v?utm_medium=widget&utm_source=user%3A10894994&utm_term=episode_title
Lookup “Race Mentor” and join the race mentor group on Facebook. Jess has written a guide specifically for kart racers as well.