Interesting article, although I wouln’t go so far as to say Motorsport needs to be “saved”, I get the sentiment.
The simulation is now so authentic, unlike 20 years ago when I grew up," says Brown. "Now, we have the ability for esports to be a great entry point to get a steering wheel in the hands of young - and old! - men and women around the world, to get them exposed to driving a race car.
Esports provides that opportunity around the world in all genders, all ages, all demographics, and therefore will be a great contributor to getting more fans of motorsports around the world. Not only will it develop fans - over time it will develop drivers themselves because of that realism. Right now you ask the current world champion where he started, and he’d say go-karts. In 10 years time, five years time, that answer might be esports
Since 1989 it’s (McLaren) backed the Autosport BRDC Award, offering a drive in one of its F1 cars to previous winners such as David Coulthard, Jenson Button and Dario Franchitti. McLaren recently announced it’s bowing out after 30 years of support - and it’s tempting to think that the rise of esports as a proving ground for new talent helped inform that decision.