Marketing in comp karts sorta confuses me.
My background is skating. In skating the “pro” moves product.
So, for example, if I was OTK and I hired Norberg as a driver, he’d have a pro model. We’d market that model and it would sell based upon the public’s desire to be as cool as Ryan. Ryan would be paid on the units sold.
I have noticed that the drivers don’t really seem to matter all that much from a marketing standpoint. I get it that they can’t make pro models for each pro like in skating, not enough of a market.
I can’t help but think if there was a Senna kart, it would still sell like hotckakes today.
Why did this never happen?
The Fernando kart and the LeClerc karts don’t really fit the description, exactly. While they are leveraging their names and success in F1, they don’t actually race karts anymore.
I am referring to pro models: ie I am buying the exact geometry, hubs etc, that Pro X drives.
To summarize: skateboard team: big name members get pro models. Rookie team guys get “team” boards (whilst in development).