It was great to see Steve making those vids. It should be noted he bought his GT audience over to those videos, so its hard to ‘learn’ from his content because the basis of its success is Gran Turismo. We have yet to see a ‘breakthrough’ karting star, though a couple could be knocking on the door. That’s the crucuail step. We can’t rely on stars from other realms because their audiences can be fleeting.
Steve’s latest karting vids don’t perform as well as his Gran Turismo content (50k-100k or so less on average now bar the early ones tho I don’t know engagement/viewing time) , though the effort he puts into them is substantially more. This won’t have gone unnoticed. Noel Miller puts his karting content on a different channel too now. There are perils deviating from your base content. Youtube notices and you don’t want to upset the algorithm. Audiences also make their voice heard.
Also he does run ‘at the front’ when his gear is good. I think X30 was a bit too much hassle with regard to getting good motors. The team he ran with is good with Rotax so when he went that way his results improved.
In terms of Quadrant and the ‘job’. A 200,000 view video might earn you around £375/$450. (very variable, just going form my own stats so take with pinch of salt). So his karting videos might be generating around $300 on average for himself. The karting videos this year have bought in 1,600,000 views cumulatively. So that generates around £3000/$4000 via Youtube alone (this is a rough guess from my own payment data). This gives a good idea of the ‘value’ of the views and videos. He did 6 or so races… so cost to race is around 2 grand each which is around £12-15,000 not including testings. But lets say £20k should cover it easily.
Compared to Jimmy Broadbent who (and I am not including the Brands video for obvious reasons) generated 2,400,000 views with his year racing Praga race which may have generated a grand more on ad revenue despite the cost being far higher to race GTs (if we’re looking at it from that perspective).
So the karting deal looks pretty decent for Quadrant. Though I don’t know exactly their business model it gets Steve racing and generates decent views which fits the Quadrant brand.
I still am waiting for a breakthrough channel for karting tho. Something homegrown. Not sure what special source is missing, but waiting for it. It’s all a bit vanilla for me. I try to do stuff myself again but I am broke … so don’t @ me